20th Century Fashion by Alison A. Nieder

Theimages trace not only the changing trends but also the evolution in their marketing and audience, as fashion was adopted into popular culture and the mass market, decade by decade. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the fore.20th-Century Fashionoffers a retrospective of the last hundred years of style via400 fashion advertisementsfrom the Jim Heimann Collection. For women, House of Worthcrinolines gave way to Vionnet s bias-cut gowns, Dior s New Look toQuant s Chelsea Look, Halston s white suit toFrankie B. Along the way, the signature silhouettes of each era evolved beyond recognition. 'synopsis' may belong to another edition of this title.The way we wore: The story of modern fashion from couture to mass market The 20th century saw fashion evolve from an exclusive Parisian salon business catering to a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has left the catwalk.

Whether you're a clothes horse or a fashion amateur, this visual history will provide a comprehensive guide to the evolution of 20th-century style. Highlighted throughout the book are the historical events, key magazines, the influence of movies and pop culture, and important trends, brands, and retailers. Arranged by decade and bursting with illustrations, the book's introduction, chapter text, and year-by-year timelines explore major trends in fashion - from a speciality business to the mass market. Featuring over 500 ads from the Jim Heimann Collection, these fashion advertisements from 1900 to 1999 give readers a stylish retrospective on the century that defined, redefined, and reinterpreted fashion as we now know it. And in recent decades, retro has become de rigueur, as designers continually recycle the past for modern-day inspiration. Each decade is now associated with definable fashions, short-lived fads and signature silhouettes. From full skirts to miniskirts and morning coats to leisure suits, men's and women's clothing design evolved so rapidly that it was all one could do to keep up and stay in style. Between the first decade of the 20th century, when women were still locked into figure-shaping corsets, to the last years of the millennium, when sexy sweats and low-rise jeans became must-have status items, fashion evolved from a luxury enjoyed by the highest echelon of society to a global business that whisks trends off the runway and into the stores before the last supermodel has left the catwalk.

20th Century Fashion by Alison A. Nieder